What is FranchiseVisible?
FranchiseVisible is an innovative, full-service program, designed to address one of the most challenging issues raised by all businesses - how to make the Internet work for their business. FranchiseVisible provides a comprehensive program that starts with understanding your goals, educating you about how everything works, offering options for your budget, and creating a customized campaign to effectively market your business online.
FranchiseVisible will create a personalized Internet marketing strategy for your business, and will drive qualified, targeted visitors to your website, giving you the opportunity to gain significant new customers through search engines like Google, Yahoo!, MSN, AOL & Ask.
I only want people from a specific geographic area to click on the ads. How can you guarantee that I only receive traffic from that area?
We can use the search engines to target your campaign to the cities or region based on a consumer's Internet Protocol (IP) address, which is an approximation of their physical location when searching. FranchiseVisible takes the extra steps to use local geographic terms in your keywords and ad (e.g. Burlington auto repair). This lets the search engine user match with where your business is located or focused. Thus, the search engine user will only see and click on your ad when he or she truly is interested in your business. This has a unique application for legacy franchisors who may be at "build-out" stage, only looking for specific markets, or for franchisors that have area developer programs integrated into their systems.
How are the keywords determined?
Our team of professional editors and copyrighters goes through a comprehensive review of each client’s website, and employs proprietary tools, to create a custom strategy and discern the best keywords possible to drive qualified prospects searching for just the right opportunity to your website.
Do I need to write my own keywords? No. While suggestions for specific keywords that you feel are important to be included with your campaign are welcomed, coming up with specific keywords is neither necessary nor encouraged. With this program, you have purchased a turn-key service that is managed by professionals experienced and certified in search engine marketing and trained to identify and select the best keywords to drive potential customers to the your website. You gain the benefit of years' experience and history of hundreds or thousands of similar businesses to yours in around the country and world.
How can I ensure that, after finding me through the search engines, prospects will actually move forward towards becoming a franchisee—or buy products and services from my existing franchisees?
The phenomenon that transforms a consumer seeking information into a buyer is called conversion. Conversion rates vary depending on the business you are in and the products and services that you offer. However, you can control the biggest piece of the equation - your website. Compelling content with simple navigation is more likely to turn shoppers into buyers. Think like your customers and provide the information that you think they would like to see. Consumers look for 3 things on your website - Credibility, Content & Contact information. They will also be influenced by offers and calls to action.
How do I know if this is working for me?
FranchiseVisible offers comprehensive reports and 24x7 access to an online Merchant Center, where you can view the ongoing progress and optimization of your campaign(s), how you are doing, where your most interested potential prospects are coming from, and begin to calculate a return on your investment. You can also interact with your campaign and suggest changes that you think may help you perform even better - we always welcome feedback and want to represent you online as accurately as possible. Because many conversions occur via the telephone and through ancillary means, it is not always possible to track every transaction that occurs as a result of your FranchiseVisible campaign. After the years of experience and tens of thousands of campaigns we have completed, we can provide you estimated values to help you understand "how you are doing."
Why is FranchiseVisible better than other services?
With FranchiseVisible, you get the benefits of an award-winning software and services company with experience managing Internet campaigns for more than 50,000 small businesses. Our platform and experience enable us to deliver the maximum value to a business, for a sensible budget. Consistent performance, proven results and transparency in reporting are 3 unique factors that businesses appreciate from our services. We make it effective and efficient for a business owner like you to advertise online, when you otherwise would be left to have to learn how to do it by yourself or do nothing at all; thus enabling your competitors to gain access to your potential franchisees and/or customers. We believe in long-term education and partnerships with our clients, so it is clear what business goals you have and how we are working to help you achieve those goals.