Embrace the Multiple Personas of Local Search – or Risk Losing Potential Customers, Says WebVisible CEO Kirsten Mangers

Mangers Will Address These Personas and Discuss Trends in Local Search Marketing On Keynote Panel at Search Engine Strategies Conference in London

IRVINE, Calif.--(BUSINESS WIRE)--The scope of “local search marketing” extends far beyond getting a top spot in Google – yet big brands and small businesses alike are not yet taking advantage of all the opportunities to be “found” by customers online, according to local search marketing expert Kirsten Mangers, CEO of WebVisible (www.webvisible.com).

“Consumers search for local products and services in different ways, using various formats and multiple devices”

Mangers will discuss global trends and opportunities in local search as a keynote panelist at the Search Engine Strategies 2010 Conference & Expo, the largest search marketing conference in Europe, held in London through Feb. 19. She is participating in the “State of the U.K. Industry Discussion Panel,” on Tuesday, Feb. 16, at 4:45 p.m.

“Consumers search for local products and services in different ways, using various formats and multiple devices,” said Mangers. “They might look for a drycleaner from their phone, scan listings of local restaurants from their car and research plumbers from their home computer. If your online marketing doesn’t make you visible in every one of those searches, you’re losing potential customers.”

Mangers will share proprietary data gleaned from WebVisible’s experience with more than 100,000 small to mid-sized businesses worldwide. She’ll address how local search is changing in the United States, and will offer insight into the U.K. marketplace as it continues to develop. WebVisible works with several reseller partners throughout Europe, including British Telecom, among others.
WebVisible makes it easy for small and mid-size businesses (SMBs) to be found online by consumers searching for their products or services – whether they’re searching from home, office, car or mobile.

The company’s advertising products are powered by its award-winning Geneva technology platform, which was named 2008 Internet Product of the Year by TechAmerica, formerly the American Electronics Association. Geneva buys advertising space across a variety of media, so WebVisible’s customers get the most effective, local, targeted advertising for their money – whether their goal is to generate foot traffic, website visits or phone calls.

About WebVisible, Inc.

WebVisible makes it easy for small and mid-size businesses (SMBs) to be found online, where and how customers are looking. The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs. The company has helped more than 100,000 SMB customers from more than 3,000 industries in 14 countries to create innovative and accountable Internet advertising campaigns. SMBs partner with WebVisible directly and through its many partner companies, including Intuit, AT&T, British Telecom, and The New York Times Company. WebVisible is based in Irvine, Calif. For more information, visit www.webvisible.com or call (949) 502-5757.

Media Contacts:

Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com